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- W2007647466 abstract "Purpose – The aim of this paper is to present part of continuing research on the challenges of entrepreneurial business ventures to commercialize innovative construction products in the residential construction industry.Design/methodology/approach – The authors use workshop and survey data on the role of the developer/builder to further develop the domain‐specific commercialization model for residential construction products. The authors propose a cross‐functional system to better facilitate innovation.Findings – Successful concurrent commercialization requires risk sharing among all members of a product's supply chain. The authors advocate concurrent management in commercialization, which requires information sharing and knowledge transfer among supply‐chain members early in a commercialization project and a special form of concurrent engineering for construction products, which is called concurrent commercialization (CC).Practical implications – The research indicates that addressing the developer/build..." @default.
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- W2007647466 date "2009-01-23" @default.
- W2007647466 modified "2023-09-26" @default.
- W2007647466 title "Understanding the role of developer/builders in the concurrent commercialization of product innovation" @default.
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- W2007647466 doi "https://doi.org/10.1108/14601060910928193" @default.
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