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- W2007756066 abstract "The study explores how conscientiousness gets conveyed across servicescapes in two specific retail contexts: a supermarket and an organic food store, both of which claim an environmentally oriented branding strategy. Data collected from a qualitative approach and a photo elicitation technique consist of 20 semi-structured interviews with consumers of organic food products. The present study contributes to extant retailing literature by demonstrating that a conscientious corporate brand image requires long-term, comprehensive dedication by retailers. Moreover, this study contributes to research into retailer branding by uncovering a nostalgic dimension of conscientious branding, which in this setting means acknowledging the effects of the past." @default.
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- W2007756066 date "2014-07-01" @default.
- W2007756066 modified "2023-10-18" @default.
- W2007756066 title "Conveying conscientiousness: Exploring environmental images across servicescapes" @default.
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- W2007756066 doi "https://doi.org/10.1016/j.jretconser.2014.04.001" @default.
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