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- W2007994702 abstract "Les neurosciences etudient la maniere dont les individus operent des choix en situation d’interaction. Le neuromarketing se propose, quant a lui, d’appliquer cette approche a la conception et a la vente de produits. Cependant, que represente exactement cette perspective qui met en reseau des scientifiques travaillant sur le fonctionnement du cerveau, des consultants et des entreprises ? Peut-elle etre a l’origine d’une evolution radicale dans les manieres de concevoir le pourquoi et la facon de consommer ?" @default.
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- W2007994702 date "2012-01-01" @default.
- W2007994702 modified "2023-09-26" @default.
- W2007994702 title "Le neuromarketing, entre science et business" @default.
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- W2007994702 doi "https://doi.org/10.3917/geco.110.0054" @default.
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