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- W2008077423 abstract "Many corporate public affairs directors look on the new breed of “out-in-the-arena” CEOs with a mixture of skepticism and excitement and, in some cases, alarm. No longer convinced that the inner sanctums of board rooms are the most effective places to be, a growing number of CEOs are taking the responsibility of being their corporation's issues manager and chief spokesman. This type of philosophy and corresponding activity on the part of CEOs have raised the stakes for their public affairs counsel and have moved that relationship into a new realm. In this Farley Manning Fellowship Address, James F. Fox urges public relations counselors to seize the opportunities offered by this shift. Rather than being eclipsed by the emergence of the chief executive officer as corporate spokesman, Mr. Fox foresees the potential of strengthening the frequency and broadening the range of public relations' contributions to corporate strategies." @default.
- W2008077423 created "2016-06-24" @default.
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- W2008077423 date "1983-03-01" @default.
- W2008077423 modified "2023-09-26" @default.
- W2008077423 title "Communicating on public issues: The CEO's changing role" @default.
- W2008077423 doi "https://doi.org/10.1016/s0363-8111(83)80049-6" @default.
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