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• W2008112350 abstract "This article introduces the concept of sufficiency, its specific dual nature (voluntary and obligatory), and its collective implications to the literature on sustainability. Sufficiency implies a reorganization of consumption priorities and is introduced by a discussion of consumerism and the dominant social paradigm. Long interviews with sufficient people show the complexity of the construct, which creates semantic oppositions around the notion of having (everything vs. nothing and not nothing vs. not everything). After a semiotic analysis of people’s interpretation of sufficiency, we propose a reflection about the use of macromarketing tools to better enhance and enact sufficiency in a collective way." @default.
• W2008112350 created "2016-06-24" @default.
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• W2008112350 date "2014-10-14" @default.
• W2008112350 modified "2023-10-16" @default.
• W2008112350 title "What Do We Really Need? Questioning Consumption Through Sufficiency" @default.
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• W2008112350 doi "https://doi.org/10.1177/0276146714553935" @default.
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