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- W200812154 abstract "Final bachelor work has got the theoretic–empirical character. It is concerned with trade-mark and its value in term of enterprising. The primary target of this work is confirmation or rejection of the hypothesis, that trade-mark has got value in enterprising of the company Kofola Inc. The partial target is explanation the issues of the trade-mark, namely it s characterization, the process of registration, discretions and duties of the trademark owner. At the working-out on bachelor work were used methods of analysis, comparison, hypothesis and controlled dialog. To determine the value of the trade-mark was used the method of informative rating of intangible property and method of licensing analogy. The partial targets of this work are contained in the theoretic section of this work. The empirical part, which is about primary target of this work, is concerned with the progress of trade-mark value of Kofola Inc., with problem of parasitizing on trade-mark Kofola® and its consequential negative effect on enterprising of Kofola Inc . The empirical part is also set on verification of assigned hypothesis and on implication. Kľucove slova: ochranna znamka, oznacenie tovaru, služby, výrobca, priemyselne vlastnictvo, dusevne vlastnictvo, ochrana, konkurencia." @default.
- W200812154 created "2016-06-24" @default.
- W200812154 creator A5011975507 @default.
- W200812154 date "2008-01-01" @default.
- W200812154 modified "2023-09-27" @default.
- W200812154 title "SLOVENSKÁ PO ĽNOHOSPODÁRSKA UNIVERZITA V NITRE" @default.
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