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- W2008503604 abstract "As managed care spreads through the health care service industry, marketing professionals are faced with the challenge of marketing highly integrated systems. This paper explores three questions related to this development: (1) what is unique about managed care marketing, (2) how has managed care impacted health care marketing, and (3) what new strategies and trends will shape these developing markets?" @default.
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- W2008503604 title "The Marketing Function in Managed Care Systems" @default.
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- W2008503604 doi "https://doi.org/10.1300/j026v17n02_05" @default.
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