Matches in SemOpenAlex for { <https://semopenalex.org/work/W2008727387> ?p ?o ?g. }
- W2008727387 endingPage "963" @default.
- W2008727387 startingPage "942" @default.
- W2008727387 abstract "Volunteer tourism has been heavily criticised for its negative consequences on destinations and volunteers, often the direct result of unrealistic demand-led marketing and lack of consideration for the environmental and social costs of host communities. While some industry participants have responded through adherence to best practice, little information or support is available about how to responsibly market volunteer tourism. This research uses an online content analysis based on the International Voluntourism Guidelines for Commercial Operators to understand the use of responsibility as a market signalling tool. Five influential web pages of eight organisations are scored across 19 responsibility criteria and compared against the organisation’s legal status, product type and price. We find that responsibility is not used for market signalling; preference is given to communicating what is easy, and not what is important. The status of the organisation is no guarantee of responsible practice, and price and responsibility communications display an inverse relationship. We conclude volunteer tourism operators are overpositioning and communicating responsibility inconsistently, which highlights greenwashing, requiring at least industry-wide codes of practice, and at best, regulation. This paper reflects on its methodological limitations, and on its practical achievements in encouraging change within some of the organisations examined." @default.
- W2008727387 created "2016-06-24" @default.
- W2008727387 creator A5045592562 @default.
- W2008727387 creator A5086738120 @default.
- W2008727387 date "2014-01-14" @default.
- W2008727387 modified "2023-10-01" @default.
- W2008727387 title "Volunteer tourism, greenwashing and understanding responsible marketing using market signalling theory" @default.
- W2008727387 cites W1524077272 @default.
- W2008727387 cites W1611993863 @default.
- W2008727387 cites W1964954597 @default.
- W2008727387 cites W1969748350 @default.
- W2008727387 cites W1979217981 @default.
- W2008727387 cites W1981869801 @default.
- W2008727387 cites W1986108267 @default.
- W2008727387 cites W1987645314 @default.
- W2008727387 cites W1992061418 @default.
- W2008727387 cites W1992875111 @default.
- W2008727387 cites W1994897016 @default.
- W2008727387 cites W1996837341 @default.
- W2008727387 cites W1998564462 @default.
- W2008727387 cites W2003844395 @default.
- W2008727387 cites W2019262813 @default.
- W2008727387 cites W2021651862 @default.
- W2008727387 cites W2023572059 @default.
- W2008727387 cites W2024223245 @default.
- W2008727387 cites W2033237201 @default.
- W2008727387 cites W2035209607 @default.
- W2008727387 cites W2039642656 @default.
- W2008727387 cites W2044776035 @default.
- W2008727387 cites W2052373060 @default.
- W2008727387 cites W2059518795 @default.
- W2008727387 cites W2076266841 @default.
- W2008727387 cites W2077096307 @default.
- W2008727387 cites W2078435892 @default.
- W2008727387 cites W2087448603 @default.
- W2008727387 cites W2107048646 @default.
- W2008727387 cites W2113759202 @default.
- W2008727387 cites W2115747715 @default.
- W2008727387 cites W2116133550 @default.
- W2008727387 cites W2116584748 @default.
- W2008727387 cites W2117803266 @default.
- W2008727387 cites W2123251454 @default.
- W2008727387 cites W2126508444 @default.
- W2008727387 cites W2126641756 @default.
- W2008727387 cites W2145745611 @default.
- W2008727387 cites W2156936111 @default.
- W2008727387 cites W2160582428 @default.
- W2008727387 cites W2163499630 @default.
- W2008727387 cites W2172036975 @default.
- W2008727387 cites W2179200719 @default.
- W2008727387 cites W2266639535 @default.
- W2008727387 cites W2486298666 @default.
- W2008727387 cites W2592644898 @default.
- W2008727387 cites W3125809625 @default.
- W2008727387 cites W4230009252 @default.
- W2008727387 cites W4238559129 @default.
- W2008727387 cites W4240969601 @default.
- W2008727387 cites W4249532312 @default.
- W2008727387 cites W4252288908 @default.
- W2008727387 doi "https://doi.org/10.1080/09669582.2013.871021" @default.
- W2008727387 hasPublicationYear "2014" @default.
- W2008727387 type Work @default.
- W2008727387 sameAs 2008727387 @default.
- W2008727387 citedByCount "96" @default.
- W2008727387 countsByYear W20087273872014 @default.
- W2008727387 countsByYear W20087273872015 @default.
- W2008727387 countsByYear W20087273872016 @default.
- W2008727387 countsByYear W20087273872017 @default.
- W2008727387 countsByYear W20087273872018 @default.
- W2008727387 countsByYear W20087273872019 @default.
- W2008727387 countsByYear W20087273872020 @default.
- W2008727387 countsByYear W20087273872021 @default.
- W2008727387 countsByYear W20087273872022 @default.
- W2008727387 countsByYear W20087273872023 @default.
- W2008727387 crossrefType "journal-article" @default.
- W2008727387 hasAuthorship W2008727387A5045592562 @default.
- W2008727387 hasAuthorship W2008727387A5086738120 @default.
- W2008727387 hasBestOaLocation W20087273872 @default.
- W2008727387 hasConcept C112698675 @default.
- W2008727387 hasConcept C141261163 @default.
- W2008727387 hasConcept C144133560 @default.
- W2008727387 hasConcept C151807755 @default.
- W2008727387 hasConcept C162324750 @default.
- W2008727387 hasConcept C162853370 @default.
- W2008727387 hasConcept C175444787 @default.
- W2008727387 hasConcept C17744445 @default.
- W2008727387 hasConcept C18918823 @default.
- W2008727387 hasConcept C199539241 @default.
- W2008727387 hasConcept C2778815883 @default.
- W2008727387 hasConcept C39549134 @default.
- W2008727387 hasConcept C39743133 @default.
- W2008727387 hasConceptScore W2008727387C112698675 @default.
- W2008727387 hasConceptScore W2008727387C141261163 @default.
- W2008727387 hasConceptScore W2008727387C144133560 @default.
- W2008727387 hasConceptScore W2008727387C151807755 @default.
- W2008727387 hasConceptScore W2008727387C162324750 @default.
- W2008727387 hasConceptScore W2008727387C162853370 @default.
- W2008727387 hasConceptScore W2008727387C175444787 @default.