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• W2008736698 abstract "Purpose – This study investigates the synergetic impact of joint marketing collaboration between a bank and an affinity organisation on their affinity credit card holders' behaviours. Seeks to identify the sources of the influence of the alliance partners which induce changes in the attitude and behaviour of cardholders." @default.
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• W2008736698 date "2005-01-01" @default.
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• W2008736698 title "The impact of a prestigious partner on affinity card marketing" @default.
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• W2008736698 doi "https://doi.org/10.1108/03090560510572007" @default.
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