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- W2008994012 abstract "The effect of attitude similarity-dissimilarity on attraction has been interpreted as a special case of the effect of positive and negative reinforcement on attraction through the operation of consensual validation and invalidation. The drive which is presumably being aroused and reinforced by attitudinal material has been designated as the effectance motive. It is proposed that the degree to which effectance motivation is aroused by a given issue varies as an inverse function of the ease with which empirical verification may be attained. Further, it is hypothesized that as verifiability increases, the effect of attitude similarity-dissimilarity on attraction decreases. Each of 168 undergraduates was asked to respond to a stranger who was similar to himself at one of four levels of proportion of similar attitudes with respect to issues at one of three levels of verifiability. Attraction was found to be significantly influenced by proportion of similar attitudes (p < .001) and by the interaction between verifiability and similarity (p < .05). In addition, trend analysis indicated a significant overall linear trend (p < .001) and that each of the three verifiability groups was different in slope from the others. Similarity-dissimilarity on the unverifiable issues had the greatest effect on attraction; issues verifiable in the future yielded the least effect on attraction. Alternate interpretations of the data are discussed." @default.
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- W2008994012 title "Effects of consensual validation and invalidation on attraction as a function of verifiability" @default.
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- W2008994012 doi "https://doi.org/10.1016/0022-1031(66)90009-6" @default.
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