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• W2009053608 abstract "In e-commerce and mobile commerce, personalization has been recognized as an important approach element in customer relationships and Web strategies. However, there are wide differences in how this concept is defined, characterized, and implemented in the literature. In this article we present a high-level framework for classifying approaches to personalization that delineates fundamental assumptions about personalization in the literature and relates them to strategies for developing personalization systems. The framework consists of 2 parts: (a) a set of perspectives on personalization that guide the design of personalization systems at a general level and (b) a scheme for classifying how personalization can be implemented. The personalization perspectives represent 4 distinct schools of thought on the nature of personalization distilled from the literature of several fields. These perspectives are ideal types and we discuss them in terms of the motivation they supply for personalization, the goals and ..." @default.
• W2009053608 created "2016-06-24" @default.
• W2009053608 creator A5031924045 @default.
• W2009053608 creator A5034256615 @default.
• W2009053608 date "2006-01-01" @default.
• W2009053608 modified "2023-09-24" @default.
• W2009053608 title "What Is Personalization? Perspectives on the Design and Implementation of Personalization in Information Systems" @default.
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