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• W2010019611 abstract "The current studies examine mechanisms that may account for why evaluations made by participants involved in conversations are more influenced by subliminal negative cues than are evaluations made by observers. In Study 1 a subliminal priming task was used to induce a positive, a negative, or no affective response toward a confederate. Participants under either a low or high cognitive load (CL) then evaluated a confederate engaged in a conversation. Evaluations made by high CL participants were most affected by the negative subliminal prime. In Study 2 an alternative CL induction was used and, in addition, we also induced self-presentation (SP) concerns. High SP participants rated confederates more positively, however, SP did not interact with priming. High CL participants again were most affected by the negative subliminal prime. Yet another CL induction was used in Study 3. The results of Study 3 replicate findings from Study 2. Results suggest that people are more susceptible to nonconscious processes when they are cognitively busy, nonconscious negative affect produces stronger effects than positive affect, and the effects of negative nonconscious affect on evaluations of conversations is dependent on the type of cognitive load task." @default.
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• W2010019611 date "2002-12-01" @default.
• W2010019611 modified "2023-09-27" @default.
• W2010019611 title "Intensifying the dominant response II: nonconscious negative affect, cognitive demand and conversations" @default.
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• W2010019611 doi "https://doi.org/10.1080/03637750216545" @default.
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