FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2010114871> ?p ?o ?g. }

• W2010114871 endingPage "275" @default.
• W2010114871 startingPage "259" @default.
• W2010114871 abstract "Critical accounts of Facebook as a channel for marketing communication have predominantly focused on the social network's ability to provide marketers with free user-generated content and with detailed consumer data that allow them to target advertising to specific audiences. Although this article includes such activities, it extends the discussion to concentrate on the under-researched topic of how Facebook creates value for marketers by exploiting sociality in general. Taking the practices of Australian alcohol brands as an instructive case, this article critically examines how these brands strategically employ Facebook to manage their connections with consumers' identity making practices and engage with the mediation of everyday life. We argue that Facebook works not just as a platform to harvest data but also as a platform to manage the circulation of affect and creation of social connections around brands. This is particularly important in the case of alcohol brands since some social media engagement practices allow for circumventing regulatory regimes by prompting connections between mediations of drinking culture and the brand that would not be possible in other media channels." @default.
• W2010114871 created "2016-06-24" @default.
• W2010114871 creator A5036543173 @default.
• W2010114871 creator A5039849196 @default.
• W2010114871 creator A5086619268 @default.
• W2010114871 date "2014-05-14" @default.
• W2010114871 modified "2023-10-10" @default.
• W2010114871 title "Brands and sociality" @default.
• W2010114871 cites W1488999782 @default.
• W2010114871 cites W1881734399 @default.
• W2010114871 cites W1940464537 @default.
• W2010114871 cites W1979565489 @default.
• W2010114871 cites W1981409972 @default.
• W2010114871 cites W1986471056 @default.
• W2010114871 cites W1998346602 @default.
• W2010114871 cites W2013070733 @default.
• W2010114871 cites W2020693216 @default.
• W2010114871 cites W2032069928 @default.
• W2010114871 cites W2036540611 @default.
• W2010114871 cites W2045269804 @default.
• W2010114871 cites W2060177957 @default.
• W2010114871 cites W2067958938 @default.
• W2010114871 cites W2094516349 @default.
• W2010114871 cites W2097777680 @default.
• W2010114871 cites W2103590016 @default.
• W2010114871 cites W2150844201 @default.
• W2010114871 cites W2160582385 @default.
• W2010114871 cites W2335393234 @default.
• W2010114871 cites W2484413424 @default.
• W2010114871 cites W4238278873 @default.
• W2010114871 doi "https://doi.org/10.1177/1354856514531531" @default.
• W2010114871 hasPublicationYear "2014" @default.
• W2010114871 type Work @default.
• W2010114871 sameAs 2010114871 @default.
• W2010114871 citedByCount "32" @default.
• W2010114871 countsByYear W20101148712015 @default.
• W2010114871 countsByYear W20101148712016 @default.
• W2010114871 countsByYear W20101148712017 @default.
• W2010114871 countsByYear W20101148712018 @default.
• W2010114871 countsByYear W20101148712019 @default.
• W2010114871 countsByYear W20101148712020 @default.
• W2010114871 countsByYear W20101148712021 @default.
• W2010114871 countsByYear W20101148712022 @default.
• W2010114871 crossrefType "journal-article" @default.
• W2010114871 hasAuthorship W2010114871A5036543173 @default.
• W2010114871 hasAuthorship W2010114871A5039849196 @default.
• W2010114871 hasAuthorship W2010114871A5086619268 @default.
• W2010114871 hasConcept C108827166 @default.
• W2010114871 hasConcept C112698675 @default.
• W2010114871 hasConcept C119857082 @default.
• W2010114871 hasConcept C121332964 @default.
• W2010114871 hasConcept C144024400 @default.
• W2010114871 hasConcept C144133560 @default.
• W2010114871 hasConcept C162853370 @default.
• W2010114871 hasConcept C176544851 @default.
• W2010114871 hasConcept C17744445 @default.
• W2010114871 hasConcept C179420905 @default.
• W2010114871 hasConcept C183003079 @default.
• W2010114871 hasConcept C18903297 @default.
• W2010114871 hasConcept C199539241 @default.
• W2010114871 hasConcept C24890656 @default.
• W2010114871 hasConcept C2776035688 @default.
• W2010114871 hasConcept C2776291640 @default.
• W2010114871 hasConcept C2778355321 @default.
• W2010114871 hasConcept C36289849 @default.
• W2010114871 hasConcept C41008148 @default.
• W2010114871 hasConcept C46312422 @default.
• W2010114871 hasConcept C518677369 @default.
• W2010114871 hasConcept C86803240 @default.
• W2010114871 hasConceptScore W2010114871C108827166 @default.
• W2010114871 hasConceptScore W2010114871C112698675 @default.
• W2010114871 hasConceptScore W2010114871C119857082 @default.
• W2010114871 hasConceptScore W2010114871C121332964 @default.
• W2010114871 hasConceptScore W2010114871C144024400 @default.
• W2010114871 hasConceptScore W2010114871C144133560 @default.
• W2010114871 hasConceptScore W2010114871C162853370 @default.
• W2010114871 hasConceptScore W2010114871C176544851 @default.
• W2010114871 hasConceptScore W2010114871C17744445 @default.
• W2010114871 hasConceptScore W2010114871C179420905 @default.
• W2010114871 hasConceptScore W2010114871C183003079 @default.
• W2010114871 hasConceptScore W2010114871C18903297 @default.
• W2010114871 hasConceptScore W2010114871C199539241 @default.
• W2010114871 hasConceptScore W2010114871C24890656 @default.
• W2010114871 hasConceptScore W2010114871C2776035688 @default.
• W2010114871 hasConceptScore W2010114871C2776291640 @default.
• W2010114871 hasConceptScore W2010114871C2778355321 @default.
• W2010114871 hasConceptScore W2010114871C36289849 @default.
• W2010114871 hasConceptScore W2010114871C41008148 @default.
• W2010114871 hasConceptScore W2010114871C46312422 @default.
• W2010114871 hasConceptScore W2010114871C518677369 @default.
• W2010114871 hasConceptScore W2010114871C86803240 @default.
• W2010114871 hasIssue "3" @default.
• W2010114871 hasLocation W20101148711 @default.
• W2010114871 hasOpenAccess W2010114871 @default.
• W2010114871 hasPrimaryLocation W20101148711 @default.
• W2010114871 hasRelatedWork W1598247834 @default.
• W2010114871 hasRelatedWork W2161331776 @default.
• W2010114871 hasRelatedWork W2223872846 @default.

• next