FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2010157146> ?p ?o ?g. }

• W2010157146 endingPage "110927093134003" @default.
• W2010157146 startingPage "110927093134003" @default.
• W2010157146 abstract "Research on media synergy has traditionally been based on estimates using the media purchases made by the marketer. Assumptions are, therefore, made by the marketer about how the various media interact. This paper argues that media synergy only occurs at the consumer media consumption level, that is it is the consumer who creates the interactions and thus, any synergy, not just the media forms. Although the media forms may be available, they do not interact until the consumer creates some type of interaction. Using a nationally projectable online sample of consumer-reported media usage in the USA, based on (a) the media forms consumed, (b) the amount of time spent with each consumed media form, (c) which accessed media forms are used in what combination, and (d) the reported influence of each media form on future purchases in eight broad product categories, we developed a new view of media synergy. From that, media relationships are estimated using factor analysis. From the extracted factors, estimations ..." @default.
• W2010157146 created "2016-06-24" @default.
• W2010157146 creator A5010682765 @default.
• W2010157146 creator A5034725738 @default.
• W2010157146 creator A5072605223 @default.
• W2010157146 date "2011-05-16" @default.
• W2010157146 modified "2023-09-26" @default.
• W2010157146 title "Understanding consumer-created media synergy" @default.
• W2010157146 cites W1968196253 @default.
• W2010157146 cites W1969297264 @default.
• W2010157146 cites W2003731571 @default.
• W2010157146 cites W2011806500 @default.
• W2010157146 cites W2034040524 @default.
• W2010157146 cites W2050606499 @default.
• W2010157146 cites W2057345464 @default.
• W2010157146 cites W2057959121 @default.
• W2010157146 cites W2061644260 @default.
• W2010157146 cites W2072075875 @default.
• W2010157146 cites W2072276866 @default.
• W2010157146 cites W2138116946 @default.
• W2010157146 cites W2149164311 @default.
• W2010157146 cites W2167560365 @default.
• W2010157146 cites W2615905477 @default.
• W2010157146 cites W3126045292 @default.
• W2010157146 cites W4231207410 @default.
• W2010157146 cites W4232518867 @default.
• W2010157146 cites W4235575488 @default.
• W2010157146 cites W4246241312 @default.
• W2010157146 cites W4247544212 @default.
• W2010157146 doi "https://doi.org/10.1080/13527266.2011.567453" @default.
• W2010157146 hasPublicationYear "2011" @default.
• W2010157146 type Work @default.
• W2010157146 sameAs 2010157146 @default.
• W2010157146 citedByCount "10" @default.
• W2010157146 countsByYear W20101571462012 @default.
• W2010157146 countsByYear W20101571462013 @default.
• W2010157146 countsByYear W20101571462014 @default.
• W2010157146 countsByYear W20101571462015 @default.
• W2010157146 countsByYear W20101571462017 @default.
• W2010157146 countsByYear W20101571462020 @default.
• W2010157146 crossrefType "journal-article" @default.
• W2010157146 hasAuthorship W2010157146A5010682765 @default.
• W2010157146 hasAuthorship W2010157146A5034725738 @default.
• W2010157146 hasAuthorship W2010157146A5072605223 @default.
• W2010157146 hasConcept C112698675 @default.
• W2010157146 hasConcept C144024400 @default.
• W2010157146 hasConcept C144133560 @default.
• W2010157146 hasConcept C15744967 @default.
• W2010157146 hasConcept C162853370 @default.
• W2010157146 hasConcept C185592680 @default.
• W2010157146 hasConcept C198531522 @default.
• W2010157146 hasConcept C2524010 @default.
• W2010157146 hasConcept C2778660142 @default.
• W2010157146 hasConcept C3019463085 @default.
• W2010157146 hasConcept C30772137 @default.
• W2010157146 hasConcept C33923547 @default.
• W2010157146 hasConcept C36289849 @default.
• W2010157146 hasConcept C43617362 @default.
• W2010157146 hasConcept C67037518 @default.
• W2010157146 hasConcept C77805123 @default.
• W2010157146 hasConcept C90673727 @default.
• W2010157146 hasConceptScore W2010157146C112698675 @default.
• W2010157146 hasConceptScore W2010157146C144024400 @default.
• W2010157146 hasConceptScore W2010157146C144133560 @default.
• W2010157146 hasConceptScore W2010157146C15744967 @default.
• W2010157146 hasConceptScore W2010157146C162853370 @default.
• W2010157146 hasConceptScore W2010157146C185592680 @default.
• W2010157146 hasConceptScore W2010157146C198531522 @default.
• W2010157146 hasConceptScore W2010157146C2524010 @default.
• W2010157146 hasConceptScore W2010157146C2778660142 @default.
• W2010157146 hasConceptScore W2010157146C3019463085 @default.
• W2010157146 hasConceptScore W2010157146C30772137 @default.
• W2010157146 hasConceptScore W2010157146C33923547 @default.
• W2010157146 hasConceptScore W2010157146C36289849 @default.
• W2010157146 hasConceptScore W2010157146C43617362 @default.
• W2010157146 hasConceptScore W2010157146C67037518 @default.
• W2010157146 hasConceptScore W2010157146C77805123 @default.
• W2010157146 hasConceptScore W2010157146C90673727 @default.
• W2010157146 hasLocation W20101571461 @default.
• W2010157146 hasOpenAccess W2010157146 @default.
• W2010157146 hasPrimaryLocation W20101571461 @default.
• W2010157146 hasRelatedWork W1992098088 @default.
• W2010157146 hasRelatedWork W1999459851 @default.
• W2010157146 hasRelatedWork W2050606499 @default.
• W2010157146 hasRelatedWork W2057345464 @default.
• W2010157146 hasRelatedWork W2059601599 @default.
• W2010157146 hasRelatedWork W2072276866 @default.
• W2010157146 hasRelatedWork W2082250078 @default.
• W2010157146 hasRelatedWork W2086710529 @default.
• W2010157146 hasRelatedWork W2107975867 @default.
• W2010157146 hasRelatedWork W2123812089 @default.
• W2010157146 hasRelatedWork W2138116946 @default.
• W2010157146 hasRelatedWork W2161020492 @default.
• W2010157146 hasRelatedWork W2167560365 @default.
• W2010157146 hasRelatedWork W2242690911 @default.
• W2010157146 hasRelatedWork W2269483953 @default.
• W2010157146 hasRelatedWork W2324616146 @default.
• W2010157146 hasRelatedWork W2788895580 @default.

• next