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- W2010202891 abstract "Considers the pluralistic cultures which exist within a nation and outlines the history of previous research into this field. Introduces the concept of embeddedness which means that the society within which a person lives will influence their behaviour. Discusses intracultural differences and presents some research strategies for looking at the ethnic consumer." @default.
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- W2010202891 title "Embeddedness: socialising the “social” construction of ethnicity" @default.
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