FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2010476901> ?p ?o ?g. }

• W2010476901 endingPage "167" @default.
• W2010476901 startingPage "156" @default.
• W2010476901 abstract "Purpose The purpose of this paper is to demonstrate that, under conditions of postmodernity, the market is too complex to be responded to with an IMC‐framework. While the desire of IMC scholars and practitioners to reinstate order and predictability in an increasingly disordered and fragmented world is understandable, such a mission may be misguided. The paper seeks to discuss the possibility that such attempts instead precipitate the production of complexity of an even more unpredictable nature. Design/methodology/approach The paper proceeds through a critical juxtaposition of postmodernity and IMC, arguing that the latter – with its ambition to impose order and control – fails to understand important dimensions of contemporary markets. Findings Rather than imposing a monological and hegemonic identity on markets and organizations – an identity that will unavoidably be challenged by consumers and employees – contemporary marketers and managers need to realize that organizational change and adaptability presuppose openness to variety, difference and polyphony. Research limitations/implications Although organizations, just like individuals, need a coherent narrative, polyphony promotes shared understandings and involvement and permits a kind of collective ownership that cannot be attained through the simple application of one‐way managerial models that claim consistency and coherence without founding it in the life‐world of the receiver. Originality/value Postmodern communication cannot adhere tightly to principles of IMC. Instead, openness towards fluidity and a certain degree of indeterminacy must be nurtured if organizations wish to cope with the postmodern world. Along with tolerance toward variety, organizations need to develop a tolerance for meanings negotiated together with consumer communities, such as brand communities, in the market." @default.
• W2010476901 created "2016-06-24" @default.
• W2010476901 creator A5002693316 @default.
• W2010476901 creator A5035351186 @default.
• W2010476901 creator A5041766991 @default.
• W2010476901 date "2005-06-01" @default.
• W2010476901 modified "2023-09-29" @default.
• W2010476901 title "Integrated marketing communication and postmodernity: an odd couple?" @default.
• W2010476901 cites W1605202291 @default.
• W2010476901 cites W166315768 @default.
• W2010476901 cites W1843736915 @default.
• W2010476901 cites W1969031978 @default.
• W2010476901 cites W1992251650 @default.
• W2010476901 cites W2009416401 @default.
• W2010476901 cites W2010920017 @default.
• W2010476901 cites W2038973717 @default.
• W2010476901 cites W2050453051 @default.
• W2010476901 cites W2052800286 @default.
• W2010476901 cites W2082082625 @default.
• W2010476901 cites W2083051509 @default.
• W2010476901 cites W2083672014 @default.
• W2010476901 cites W2108221308 @default.
• W2010476901 cites W2128263590 @default.
• W2010476901 cites W2904956221 @default.
• W2010476901 cites W4211193596 @default.
• W2010476901 cites W4237718205 @default.
• W2010476901 cites W4243542639 @default.
• W2010476901 cites W4300663951 @default.
• W2010476901 doi "https://doi.org/10.1108/13563280510596961" @default.
• W2010476901 hasPublicationYear "2005" @default.
• W2010476901 type Work @default.
• W2010476901 sameAs 2010476901 @default.
• W2010476901 citedByCount "80" @default.
• W2010476901 countsByYear W20104769012012 @default.
• W2010476901 countsByYear W20104769012013 @default.
• W2010476901 countsByYear W20104769012014 @default.
• W2010476901 countsByYear W20104769012015 @default.
• W2010476901 countsByYear W20104769012016 @default.
• W2010476901 countsByYear W20104769012017 @default.
• W2010476901 countsByYear W20104769012018 @default.
• W2010476901 countsByYear W20104769012019 @default.
• W2010476901 countsByYear W20104769012020 @default.
• W2010476901 countsByYear W20104769012021 @default.
• W2010476901 countsByYear W20104769012022 @default.
• W2010476901 countsByYear W20104769012023 @default.
• W2010476901 crossrefType "journal-article" @default.
• W2010476901 hasAuthorship W2010476901A5002693316 @default.
• W2010476901 hasAuthorship W2010476901A5035351186 @default.
• W2010476901 hasAuthorship W2010476901A5041766991 @default.
• W2010476901 hasConcept C107038049 @default.
• W2010476901 hasConcept C111472728 @default.
• W2010476901 hasConcept C119857082 @default.
• W2010476901 hasConcept C135121143 @default.
• W2010476901 hasConcept C136197465 @default.
• W2010476901 hasConcept C138885662 @default.
• W2010476901 hasConcept C144024400 @default.
• W2010476901 hasConcept C154945302 @default.
• W2010476901 hasConcept C15744967 @default.
• W2010476901 hasConcept C17744445 @default.
• W2010476901 hasConcept C190248442 @default.
• W2010476901 hasConcept C199539241 @default.
• W2010476901 hasConcept C2776291640 @default.
• W2010476901 hasConcept C2776950860 @default.
• W2010476901 hasConcept C2777366796 @default.
• W2010476901 hasConcept C2778355321 @default.
• W2010476901 hasConcept C2779310970 @default.
• W2010476901 hasConcept C36289849 @default.
• W2010476901 hasConcept C39549134 @default.
• W2010476901 hasConcept C41008148 @default.
• W2010476901 hasConcept C509535802 @default.
• W2010476901 hasConcept C77805123 @default.
• W2010476901 hasConcept C84976871 @default.
• W2010476901 hasConcept C94625758 @default.
• W2010476901 hasConceptScore W2010476901C107038049 @default.
• W2010476901 hasConceptScore W2010476901C111472728 @default.
• W2010476901 hasConceptScore W2010476901C119857082 @default.
• W2010476901 hasConceptScore W2010476901C135121143 @default.
• W2010476901 hasConceptScore W2010476901C136197465 @default.
• W2010476901 hasConceptScore W2010476901C138885662 @default.
• W2010476901 hasConceptScore W2010476901C144024400 @default.
• W2010476901 hasConceptScore W2010476901C154945302 @default.
• W2010476901 hasConceptScore W2010476901C15744967 @default.
• W2010476901 hasConceptScore W2010476901C17744445 @default.
• W2010476901 hasConceptScore W2010476901C190248442 @default.
• W2010476901 hasConceptScore W2010476901C199539241 @default.
• W2010476901 hasConceptScore W2010476901C2776291640 @default.
• W2010476901 hasConceptScore W2010476901C2776950860 @default.
• W2010476901 hasConceptScore W2010476901C2777366796 @default.
• W2010476901 hasConceptScore W2010476901C2778355321 @default.
• W2010476901 hasConceptScore W2010476901C2779310970 @default.
• W2010476901 hasConceptScore W2010476901C36289849 @default.
• W2010476901 hasConceptScore W2010476901C39549134 @default.
• W2010476901 hasConceptScore W2010476901C41008148 @default.
• W2010476901 hasConceptScore W2010476901C509535802 @default.
• W2010476901 hasConceptScore W2010476901C77805123 @default.
• W2010476901 hasConceptScore W2010476901C84976871 @default.
• W2010476901 hasConceptScore W2010476901C94625758 @default.
• W2010476901 hasIssue "2" @default.

• next