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• W2010497615 abstract "Purpose – Over the past few years there have been several attempts to reform the structure and functioning of the Polish local government units (LGU). Therefore, it is worth analyzing the application of the marketing concept in this context. More specifically the purpose of this paper is to determine the present level of market orientation (MO) of the Polish LGU, and indicate some factors stimulating the MO development." @default.
• W2010497615 created "2016-06-24" @default.
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• W2010497615 date "2011-01-25" @default.
• W2010497615 modified "2023-09-23" @default.
• W2010497615 title "Market orientation and its antecedents in the Polish local governments" @default.
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• W2010497615 doi "https://doi.org/10.1108/09513551111099226" @default.
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