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- W2010596706 abstract "The purposes of this study were to investigate the degree of market orientation of textile firms and to explore the effect of market orientation on business performance and job satisfaction. The data were collected from 167 subjects who work at textile firms located in the Daegu and Kyungbuk province through survey. The collected data were analyzed by descriptive statistics, t-tests, correlation, regression, and structural equation modeling using AMOS 6.0. Market orientation has a significant and positive impact on the business performance as well as job satisfaction of employees in textile firms. In other words, the greater the market intelligence creation, the market intelligence dissemination and responsiveness of the organization, the greater the business performance. The greater these three factors of textile firms, the greater job satisfaction of employees. In addition, the relationships between company characteristics and market orientation were investigated." @default.
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- W2010596706 date "2008-03-31" @default.
- W2010596706 modified "2023-09-24" @default.
- W2010596706 title "The Effects of Market Orientation on Business Performance and Job Satisfaction in the Textile Firms -Focused on Textile Firms Located in Daegu and Kyungbuk Province-" @default.
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- W2010596706 doi "https://doi.org/10.5850/jksct.2008.32.3.408" @default.
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