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- W2010628048 abstract "Purpose This investigation into consumer goods manufacturing companies in Vietnam seeks to discern if such constructs as corporate social responsibility (CSR) and ethics act as antecedents for brand performance with the mediating role of integrated performance measures. Design/methodology/approach A total of 387 responses reverted from self‐administered structured questionnaires despatched to 1,452 middle level managers were dissected via ANOVAs and structural equation modelling (SEM). Findings From the findings emerged the interconnections between ethics of justice and legal CSR/economic CSR. Ethics of care, on the other hand, tends to nourish ethical CSR, which in turn positively impact performance measurement integratedness. The findings also paved the path from performance measurement integratedness to high brand performance. Originality/value From the results of the study, the insight into the interconnection pattern of brand performance and its antecedents highlights the magnitude of CSR and ethics training program as well as the adoption of integrated performance metrics in optimizing brand performance in consumer goods manufacturers in the Vietnamese market." @default.
- W2010628048 created "2016-06-24" @default.
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- W2010628048 date "2012-04-13" @default.
- W2010628048 modified "2023-10-05" @default.
- W2010628048 title "Behind brand performance" @default.
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- W2010628048 doi "https://doi.org/10.1108/17574321211207962" @default.
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