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- W2010659296 abstract "Purpose – The purpose of this paper is to use goal setting theory to examine the efficacy of two current messages advocating carbon cuts to address climate change. There is anecdotal evidence that the common message, “We must cut carbon 80 percent by 2050” does not inspire people to take personal action or endorse policy change. Other groups offer an alternative and potentially more motivating message: cutting carbon 2 percent per year until the year 2050." @default.
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- W2010659296 date "2009-11-06" @default.
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- W2010659296 title "Framing climate change solutions: get the numbers right" @default.
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- W2010659296 doi "https://doi.org/10.1108/17568690911002861" @default.
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