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- W201077480 abstract "The model of consumers’ choice behavior was built from the entirely Bayesian perspective. The consumer i’s choice probability of the k-th alternative p(ki) was extended by introducing the latent variables. The model is hierarchical and two additional latent variables (latent assignment variable to the latent class and latent utility variable) were introduced so that the analysis(Gibbs Sampler) should be easier and the psychological reality of the variables should be attained. The simulation study showed that the model and the analysis were appropriate." @default.
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- W201077480 date "2003-01-01" @default.
- W201077480 modified "2023-09-30" @default.
- W201077480 title "Market Segmentation Method From the Bayesian Viewpoint" @default.
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- W201077480 doi "https://doi.org/10.1007/978-3-642-18991-3_68" @default.
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