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- W2011816480 abstract "Abstract This article proposes a model that nests both a strict tree model and the Luce choice model. The multiplicative formulation allows for easy estimation using least-squares procedures. The model is shown to be more parsimonious than the hierarchical elimination method and in a small illustration, to significantly out-perform Luce in predicting soft-drink preferences." @default.
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- W2011816480 title "A combined simply scalable and tree-based preference model" @default.
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- W2011816480 doi "https://doi.org/10.1016/0148-2963(91)90038-y" @default.
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