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- W2011854798 abstract "Abstract California is one of the world's largest wine producers, yet it has exported only a small portion of its products. Many US wineries want to pursue opportunities in foreign markets but only a few are actually doing this successfully. Therefore, this study attempts to identify the successful practices of 12 California wineries that have achieved their financial targets and other export goals. A qualitative research design of in-depth interviews was employed. Results indicate that there are 5 major success factors, with the two most important being the foreign partner relationship and top management vision and commitment to exporting." @default.
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- W2011854798 date "2007-07-31" @default.
- W2011854798 modified "2023-10-01" @default.
- W2011854798 title "Successful Practices in California Wine Exporting" @default.
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- W2011854798 doi "https://doi.org/10.1300/j047v19n02_03" @default.
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