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- W2011858660 abstract "Abstract What kind of consumer dynamism can be expected in a close-to-zero growth economy and how will the supply side develop in such an economic environment? As this Swedish case demonstrates, advanced consumer behaviour is not as closely related to growth in private incomes as is usually believed. Education, new norms and values and extensive labour-force participation among women appear to create alert consumers, who demand high quality products whilst also showing a pronounced awareness of prices. Hence, the same consumers can be seen drinking champagne and buying things second-hand. It seems that such post-modern qualities are more clearly evident in Sweden than in other European countries, as Swedish family members tend to be more independent and experience-seeking in their consumption. Companies facing this complex and paradoxical consumer behaviour exhibit a dynamic response, however, which triggers new ways of achieving efficiency and creating value. In this reorganisation, information technology plays an important role." @default.
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- W2011858660 date "1997-07-01" @default.
- W2011858660 modified "2023-09-27" @default.
- W2011858660 title "The changing consumer in Sweden" @default.
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- W2011858660 doi "https://doi.org/10.1016/s0167-8116(97)00008-6" @default.
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