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- W2012019097 abstract "Most analyses of the appeal of ethnic and tourist art emphasize buyers' romantic and nostalgic desires to connect with lost, simpler worlds through their purchase of handmade artifacts. Anthropologists discussing the marketing of these handicrafts therefore ordinarily focus on how ethnic and tourist art works and their makers are represented by merchants attempting to convey the of their products. This paper examines how brightly-painted wood carvings from the Mexican state of Oaxaca are advertised on the internet, a medium that encourages the use of visual images and detailed text. The origins of the trade in Oaxacan wood carvings can be traced to the activities of merchants and entrepreneurial artisans in the mid-twentieth century. Although many carvers had grandparents who spoke an indigenous language, the artisans are almost all monolingual in Spanish and almost never describe themselves as Indians (indigenas). In their attempts to convince potential buyers of the authenticity of the ..." @default.
- W2012019097 created "2016-06-24" @default.
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- W2012019097 date "2008-12-01" @default.
- W2012019097 modified "2023-10-02" @default.
- W2012019097 title "Advertising Oaxacan Woodcarvings" @default.
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- W2012019097 doi "https://doi.org/10.17730/humo.67.4.r9278237u6104840" @default.
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