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- W2012080129 abstract "In the search for differentiation it is not enough to attend to the selling environment, equal attention must be directed towards the customers and what they want to buy. This article, which is confined to a handful of retailers and concentrates on the non‐food side only, tries to examine how far they can determine the design of their products and what role independent designers are playing." @default.
- W2012080129 created "2016-06-24" @default.
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- W2012080129 date "1985-03-01" @default.
- W2012080129 modified "2023-09-24" @default.
- W2012080129 title "Differentiation by product design" @default.
- W2012080129 doi "https://doi.org/10.1108/eb018270" @default.
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