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• W2012097024 abstract "Consumer behavior is often driven by the extent to which consumers feel confident regarding their decisions, which frequently hinge, especially in high‐stakes situations, on their information search. This article examines a multidimensional self‐confidence concept to explore how consumer self‐confidence influences information search. Findings of a mail survey document that high‐confidence consumers engage in more intensive search activities and that demographic patterns shape consumer self‐confidence scores. The findings empirically support a multidimensional measurement of self‐confidence to predict search behavior and suggest avenues to enhance the self‐confidence needed to produce positive marketplace experiences." @default.
• W2012097024 created "2016-06-24" @default.
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• W2012097024 date "2009-02-17" @default.
• W2012097024 modified "2023-10-16" @default.
• W2012097024 title "Consumer Self-Confidence in Searching for Information" @default.
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• W2012097024 doi "https://doi.org/10.1111/j.1745-6606.2008.01126.x" @default.
• W2012097024 hasPublicationYear "2009" @default.
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