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- W2012179713 abstract "Outdoor recreation management effectiveness may benefit from a consumer services marketing perspective of management. This paper describes how techniques from services marketing can be adapted and used to enhance the effectiveness of outdoor recreation management. Techniques include blueprinting and complexity/divergence analysis." @default.
- W2012179713 created "2016-06-24" @default.
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- W2012179713 date "1993-06-11" @default.
- W2012179713 modified "2023-09-24" @default.
- W2012179713 title "Applying Consumer Service Marketing Techniques to the Practice of Wildland Outdoor Recreation Management" @default.
- W2012179713 doi "https://doi.org/10.1300/j150v01n03_05" @default.
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