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- W2012189912 abstract "Purpose – The purpose of this paper is to determine how festivals allocated their funds among various expense categories.Design/methodology/approach – Festival managers from across North and South Carolina were asked to specify the percentages of their expense budgets allocated to each of the following categories: marketing, administrative, entertainment and operations.Findings – It was found that “smaller” festivals spend a significantly greater proportion of their budgets on marketing (23 percent) and a far smaller share on administrative expenditures (5 percent) than do their “larger” counterparts that spend only 15 percent on marketing and triple the “smaller” festival's administrative costs (15 percent). The differences related to their spending for entertainment (35 versus 28 percent) and operations (36 versus 41 percent) are not as dramatic in relation to their proportion of total spending. The data herein suggest that festival size plays an important role when it comes to such allocations.Original..." @default.
- W2012189912 created "2016-06-24" @default.
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- W2012189912 date "2010-10-22" @default.
- W2012189912 modified "2023-09-26" @default.
- W2012189912 title "Setting parameters: operational budget size and allocation of resources" @default.
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- W2012189912 doi "https://doi.org/10.1108/17852951011078032" @default.
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