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- W2012307416 abstract "Purpose – The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile banking services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services in banking." @default.
- W2012307416 created "2016-06-24" @default.
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- W2012307416 date "2011-11-08" @default.
- W2012307416 modified "2023-10-02" @default.
- W2012307416 title "Consumer's expectations from mobile CRM services: a banking context" @default.
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- W2012307416 doi "https://doi.org/10.1108/14637151111182684" @default.
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