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- W2012377960 abstract "This paper investigates 84 small and medium business organizations in Brunei Darussalam to identify specific relationships between managers’ perceptions of the strategic value of e-commerce and the variables that may influence e-commerce. Two out of three perceived strategic value factors are significant, whereas four out of five adoption factors are a significant determinant of e-commerce. Factor analysis was applied to test the measurement model and the structured model was tested through canonical correlation. Based on the results, conclusions have been made." @default.
- W2012377960 created "2016-06-24" @default.
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- W2012377960 date "2010-10-01" @default.
- W2012377960 modified "2023-09-27" @default.
- W2012377960 title "Understanding Electronic Commerce Adoption in Bruneian SMEs" @default.
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- W2012377960 doi "https://doi.org/10.4018/jeco.2010100103" @default.
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