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- W2012506710 abstract "Though implicit measures are identified as a valuable technique to measure latent constructs in many domains of inquiry, these measures are seldom used in sales research. This manuscript provides an overview of implicit measurement techniques and examines the potential for expanded application by sales researchers. The authors review the uses and advantages of implicit measures and bring to light specific contexts where implicit measures may provide added contributions to sales research. Specific applications of implicit measurement are identified and sales-related applications are advanced. Further, an exposition and review of the most commonly used implicit measurement technique in marketing research, the Implicit Association Test, is provided. Based on this review, additional research opportunities for future investigation using implicit measurement in sales research are offered." @default.
- W2012506710 created "2016-06-24" @default.
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- W2012506710 date "2014-11-10" @default.
- W2012506710 modified "2023-09-23" @default.
- W2012506710 title "Implicit measures in sales research" @default.
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- W2012506710 doi "https://doi.org/10.1080/08853134.2014.977795" @default.
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