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- W2012672811 abstract "Interactive Web sites are only the beginning. Formulating a potent and holistic integration strategy with vital back‐end systems is the key to true long‐term e‐commerce viability." @default.
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- W2012672811 title "Don't Be Fooled by the Promise of Easy E‐Commerce" @default.
- W2012672811 doi "https://doi.org/10.1108/eb060201" @default.
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