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- W2013096578 abstract "Donations made to the American nonprofit sector have grown exponentially in the past 10 years to an estimated $298.4 billion dollars in 2011 (Giving USA Foundation, 2012). Although consultants offer many different solutions as to how organizations can best capitalize on the e-philanthropy trend, communication theory may offer some of the most practical solutions for increasing an organization’s online engagement with its donors. Given the challenges of community colleges in terms of fundraising in terms of limited staff and resources, the dialogic theory outlines five principles for organizations to use to enhance their online presence and establish solid, lasting connections with visitors to an organizations’ website. This study examines the extent to which 111 colleges and universities representing the broad spectrum of higher education in the state of North Carolina have incorporated the five principles into their fundraising departments’ websites. The results indicate that the vast majority of organiz..." @default.
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- W2013096578 date "2014-04-09" @default.
- W2013096578 modified "2023-09-25" @default.
- W2013096578 title "The Financial Consequences of Silence: The Lack of Dialogue on Community College Fundraising Websites" @default.
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