FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W2013146802> ?p ?o ?g. }

• W2013146802 endingPage "310" @default.
• W2013146802 startingPage "300" @default.
• W2013146802 abstract "The article discusses different angles of customer engagement phenomenon and aims to provide an outline of the debate within which the phenomenon can be further investigated. It explores in depth the behavioral perspective, as this approach represents one of the prevalent directions of the current debate on customer engagement phenomenon, especially in the social media environment. The behavioral approach is also being adopted in the empirical part. Through an online survey and a focus group, an exploratory study investigates the willingness of customers to engage with three Swiss premium food brands online and offline. The findings suggest that customers are not willing to engage with FMCG brands if they are not being offered a unique value proposition. The study suggests new implications for those brand strategies whose aim is to foster costumer engagement." @default.
• W2013146802 created "2016-06-24" @default.
• W2013146802 creator A5019177496 @default.
• W2013146802 creator A5067247961 @default.
• W2013146802 date "2012-12-01" @default.
• W2013146802 modified "2023-10-18" @default.
• W2013146802 title "Behavioral perspectives of customer engagement: An exploratory study of customer engagement with three Swiss FMCG brands" @default.
• W2013146802 cites W1496157279 @default.
• W2013146802 cites W1587317405 @default.
• W2013146802 cites W1989351857 @default.
• W2013146802 cites W1993533274 @default.
• W2013146802 cites W1997960996 @default.
• W2013146802 cites W2007658434 @default.
• W2013146802 cites W2041563290 @default.
• W2013146802 cites W2043146457 @default.
• W2013146802 cites W2046998708 @default.
• W2013146802 cites W2059543902 @default.
• W2013146802 cites W2059918681 @default.
• W2013146802 cites W2068367320 @default.
• W2013146802 cites W2069688249 @default.
• W2013146802 cites W2070504166 @default.
• W2013146802 cites W2071976979 @default.
• W2013146802 cites W2075338797 @default.
• W2013146802 cites W2076127331 @default.
• W2013146802 cites W2093505263 @default.
• W2013146802 cites W2095121636 @default.
• W2013146802 cites W2096512731 @default.
• W2013146802 cites W2115379661 @default.
• W2013146802 cites W2117356399 @default.
• W2013146802 cites W2121001699 @default.
• W2013146802 cites W2125294213 @default.
• W2013146802 cites W2132652356 @default.
• W2013146802 cites W2132663861 @default.
• W2013146802 cites W2134104271 @default.
• W2013146802 cites W2135526934 @default.
• W2013146802 cites W2137092921 @default.
• W2013146802 cites W2149142441 @default.
• W2013146802 cites W2149741875 @default.
• W2013146802 cites W2150605459 @default.
• W2013146802 cites W2153134053 @default.
• W2013146802 cites W3124507438 @default.
• W2013146802 cites W3126012494 @default.
• W2013146802 doi "https://doi.org/10.1057/dbm.2012.29" @default.
• W2013146802 hasPublicationYear "2012" @default.
• W2013146802 type Work @default.
• W2013146802 sameAs 2013146802 @default.
• W2013146802 citedByCount "49" @default.
• W2013146802 countsByYear W20131468022013 @default.
• W2013146802 countsByYear W20131468022014 @default.
• W2013146802 countsByYear W20131468022015 @default.
• W2013146802 countsByYear W20131468022016 @default.
• W2013146802 countsByYear W20131468022017 @default.
• W2013146802 countsByYear W20131468022018 @default.
• W2013146802 countsByYear W20131468022019 @default.
• W2013146802 countsByYear W20131468022020 @default.
• W2013146802 countsByYear W20131468022021 @default.
• W2013146802 countsByYear W20131468022022 @default.
• W2013146802 countsByYear W20131468022023 @default.
• W2013146802 crossrefType "journal-article" @default.
• W2013146802 hasAuthorship W2013146802A5019177496 @default.
• W2013146802 hasAuthorship W2013146802A5067247961 @default.
• W2013146802 hasBestOaLocation W20131468021 @default.
• W2013146802 hasConcept C101276457 @default.
• W2013146802 hasConcept C111472728 @default.
• W2013146802 hasConcept C112698675 @default.
• W2013146802 hasConcept C119857082 @default.
• W2013146802 hasConcept C120936955 @default.
• W2013146802 hasConcept C121332964 @default.
• W2013146802 hasConcept C12713177 @default.
• W2013146802 hasConcept C136764020 @default.
• W2013146802 hasConcept C138885662 @default.
• W2013146802 hasConcept C140781008 @default.
• W2013146802 hasConcept C144024400 @default.
• W2013146802 hasConcept C144133560 @default.
• W2013146802 hasConcept C146897074 @default.
• W2013146802 hasConcept C154945302 @default.
• W2013146802 hasConcept C15744967 @default.
• W2013146802 hasConcept C162853370 @default.
• W2013146802 hasConcept C19165224 @default.
• W2013146802 hasConcept C2776291640 @default.
• W2013146802 hasConcept C2776915394 @default.
• W2013146802 hasConcept C2780378061 @default.
• W2013146802 hasConcept C41008148 @default.
• W2013146802 hasConcept C50335755 @default.
• W2013146802 hasConcept C518677369 @default.
• W2013146802 hasConcept C62520636 @default.
• W2013146802 hasConcept C68991459 @default.
• W2013146802 hasConcept C85973986 @default.
• W2013146802 hasConceptScore W2013146802C101276457 @default.
• W2013146802 hasConceptScore W2013146802C111472728 @default.
• W2013146802 hasConceptScore W2013146802C112698675 @default.
• W2013146802 hasConceptScore W2013146802C119857082 @default.
• W2013146802 hasConceptScore W2013146802C120936955 @default.
• W2013146802 hasConceptScore W2013146802C121332964 @default.
• W2013146802 hasConceptScore W2013146802C12713177 @default.
• W2013146802 hasConceptScore W2013146802C136764020 @default.
• W2013146802 hasConceptScore W2013146802C138885662 @default.
• W2013146802 hasConceptScore W2013146802C140781008 @default.

• next