Matches in SemOpenAlex for { <https://semopenalex.org/work/W2013259471> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W2013259471 endingPage "24" @default.
- W2013259471 startingPage "15" @default.
- W2013259471 abstract "Abstract This paper presents a model of the source of advertising based on a tripartite distinction between message sponsorship, creation, and articulation. The distinction is based on the concept of the persona, a theoretical construct drawn from literary criticism to disentangle extra-textual historical authorship from intra-textual representation. The paper first defines the persona and delineates its relationship to brand personality and brand image. It then discusses three of its characteristics — verisimilitude, omniscience, and flexibility — with implications for advertising strategy. These implications relate to the persona's role in facilitating consumer comprehension and to managerial control. The paper concludes with suggestions for future research to operationalize the construct, to examine its creation, and to study its historical development." @default.
- W2013259471 created "2016-06-24" @default.
- W2013259471 creator A5076915499 @default.
- W2013259471 date "1993-09-01" @default.
- W2013259471 modified "2023-09-26" @default.
- W2013259471 title "The Firm, the Author, and the Persona: A Literary Model of the Source of Advertising" @default.
- W2013259471 cites W1964924375 @default.
- W2013259471 cites W1973448955 @default.
- W2013259471 cites W1982356718 @default.
- W2013259471 cites W2001892008 @default.
- W2013259471 cites W2017884770 @default.
- W2013259471 cites W2018270543 @default.
- W2013259471 cites W2026149024 @default.
- W2013259471 cites W2032799161 @default.
- W2013259471 cites W2034364994 @default.
- W2013259471 cites W2060096009 @default.
- W2013259471 cites W2092464976 @default.
- W2013259471 cites W2128972805 @default.
- W2013259471 cites W2143299957 @default.
- W2013259471 cites W4231334173 @default.
- W2013259471 cites W4235073904 @default.
- W2013259471 cites W4238701053 @default.
- W2013259471 cites W4245247300 @default.
- W2013259471 cites W4245638637 @default.
- W2013259471 doi "https://doi.org/10.1080/10641734.1993.10505001" @default.
- W2013259471 hasPublicationYear "1993" @default.
- W2013259471 type Work @default.
- W2013259471 sameAs 2013259471 @default.
- W2013259471 citedByCount "15" @default.
- W2013259471 countsByYear W20132594712013 @default.
- W2013259471 countsByYear W20132594712014 @default.
- W2013259471 countsByYear W20132594712017 @default.
- W2013259471 countsByYear W20132594712018 @default.
- W2013259471 countsByYear W20132594712020 @default.
- W2013259471 countsByYear W20132594712023 @default.
- W2013259471 crossrefType "journal-article" @default.
- W2013259471 hasAuthorship W2013259471A5076915499 @default.
- W2013259471 hasConcept C107457646 @default.
- W2013259471 hasConcept C111472728 @default.
- W2013259471 hasConcept C112698675 @default.
- W2013259471 hasConcept C138885662 @default.
- W2013259471 hasConcept C144024400 @default.
- W2013259471 hasConcept C144133560 @default.
- W2013259471 hasConcept C15744967 @default.
- W2013259471 hasConcept C17744445 @default.
- W2013259471 hasConcept C199360897 @default.
- W2013259471 hasConcept C199539241 @default.
- W2013259471 hasConcept C2776359362 @default.
- W2013259471 hasConcept C2777175534 @default.
- W2013259471 hasConcept C2780801425 @default.
- W2013259471 hasConcept C2781238097 @default.
- W2013259471 hasConcept C313442 @default.
- W2013259471 hasConcept C41008148 @default.
- W2013259471 hasConcept C41895202 @default.
- W2013259471 hasConcept C9354725 @default.
- W2013259471 hasConcept C94625758 @default.
- W2013259471 hasConceptScore W2013259471C107457646 @default.
- W2013259471 hasConceptScore W2013259471C111472728 @default.
- W2013259471 hasConceptScore W2013259471C112698675 @default.
- W2013259471 hasConceptScore W2013259471C138885662 @default.
- W2013259471 hasConceptScore W2013259471C144024400 @default.
- W2013259471 hasConceptScore W2013259471C144133560 @default.
- W2013259471 hasConceptScore W2013259471C15744967 @default.
- W2013259471 hasConceptScore W2013259471C17744445 @default.
- W2013259471 hasConceptScore W2013259471C199360897 @default.
- W2013259471 hasConceptScore W2013259471C199539241 @default.
- W2013259471 hasConceptScore W2013259471C2776359362 @default.
- W2013259471 hasConceptScore W2013259471C2777175534 @default.
- W2013259471 hasConceptScore W2013259471C2780801425 @default.
- W2013259471 hasConceptScore W2013259471C2781238097 @default.
- W2013259471 hasConceptScore W2013259471C313442 @default.
- W2013259471 hasConceptScore W2013259471C41008148 @default.
- W2013259471 hasConceptScore W2013259471C41895202 @default.
- W2013259471 hasConceptScore W2013259471C9354725 @default.
- W2013259471 hasConceptScore W2013259471C94625758 @default.
- W2013259471 hasIssue "2" @default.
- W2013259471 hasLocation W20132594711 @default.
- W2013259471 hasOpenAccess W2013259471 @default.
- W2013259471 hasPrimaryLocation W20132594711 @default.
- W2013259471 hasRelatedWork W1965856316 @default.
- W2013259471 hasRelatedWork W2013259471 @default.
- W2013259471 hasRelatedWork W2083643950 @default.
- W2013259471 hasRelatedWork W2094970920 @default.
- W2013259471 hasRelatedWork W2145688328 @default.
- W2013259471 hasRelatedWork W2333609655 @default.
- W2013259471 hasRelatedWork W2508510705 @default.
- W2013259471 hasRelatedWork W2616938635 @default.
- W2013259471 hasRelatedWork W2748952813 @default.
- W2013259471 hasRelatedWork W3195941378 @default.
- W2013259471 hasVolume "15" @default.
- W2013259471 isParatext "false" @default.
- W2013259471 isRetracted "false" @default.
- W2013259471 magId "2013259471" @default.
- W2013259471 workType "article" @default.