FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W20133596> ?p ?o ?g. }

• W20133596 startingPage "32" @default.
• W20133596 abstract "With adequate financial incentives, Heineken USA improved its accuracy, days of inventory held by distributors, and promptness in getting information from them ... to keep the incentive alive, results should be reported quickly and timely ... for an incentive program to work each participant must be well educated about its importance. At the present time, the two distinct families in the Heineken USA (HUSA) portfolio are the Dutch brands (which include our flagship brand Heineken as well as the newly introduced Heineken Premium Light, Amstel Light, and the non-alcoholic brand Buckler) and the Mexican brands (which includes Dos Equis, Tecate, Sol, Carta Bianca, and Bohemia). In 2004, we signed a three-year deal with FEMSA (Fomento Economico Mexicano, S.A. de C.V.) to import and market the Mexican portfolio. Our Dutch brands are brewed and packaged in Holland, shipped on ocean carriers, and delivered to seven ports in the United States: Miami, Charleston, Norfolk, New York, Houston, Long Beach, and Oakland. We maintain warehouses and demand centers in these areas. We have a three-tier beer distribution systembrewers, distributors, and retailers-to get the beer to our customers in the United States. To our larger distributors, we ship full container loads directly from the ports to their warehouses. To our smaller distributors, however, they are shipped from our demand centers. FORECASTING AND SUPPLY CHAIN PROCESSES A depletion forecast, when beer is sold by our distributors to retailers, is created by the HUSA operations group in conjunction with our distributors, field team, and marketing. Depletions are a common measurement in the beer industry to determine how consumers are truly buying and consuming our products. The is then converted into a sales forecast (when beer is sold by HUSA to our distributors). Here we are forecasting how much inventory our distributors will be buying from us in anticipation of the created in step one. In this calculation we factor in promotional calendars and seasonal loads, as well as whether or not our distributors will be increasing or decreasing their warehouse inventory. The is submitted to the company in Holland, which in turn creates a / replenishment plan to supply products to our demand centers. Distributors use the Internet to order beer and then one week later they receive delivery directly from the port or from a demand center. The retailers place orders to distributors. The historical depletions are used as a basis for the forecast. WHY FORECASTING? You cannot sell beer if it is not in stock. If it is out of stock, many consumers switch to another beer. Our lead times are long (four to six weeks). We cannot quickly react to a missed forecast. In our demand center model, the financial burden is on Heineken, not on distributors. If we under-forecast, we lose sales. If we overforecast, we sit on excess inventory. If inventory stays too long, it becomes obsolete. Because Heineken has a strict freshness policy-if we do not sell, we destroy it! DISTRIBUTOR FORECASTING IN DISARRAY When distributors go to our website to enter their weekly orders, we also ask them to give us their three-month by package and by month. While this does not solely drive production in Holland, it is used as a major input in forecasting demand. By May 2004, distributor forecasting was in a state of disarray in the Southeastern region of the United States, the area I was responsible for. Our distributors were accustomed to beer just being there at the demand centers when they needed it. Many distributors were not entering a at all. Many forecasts were over/understated. There was no consequence to them for giving a bad forecast. In other words, if a distributor over-forecasted, he was not responsible for the extra inventory shipped from Holland. …" @default.
• W20133596 created "2016-06-24" @default.
• W20133596 creator A5069205057 @default.
• W20133596 date "2007-04-01" @default.
• W20133596 modified "2023-09-26" @default.
• W20133596 title "Financial Incentives Improve the Supply Chain: Heineken's Journey" @default.
• W20133596 hasPublicationYear "2007" @default.
• W20133596 type Work @default.
• W20133596 sameAs 20133596 @default.
• W20133596 citedByCount "1" @default.
• W20133596 countsByYear W201335962014 @default.
• W20133596 crossrefType "journal-article" @default.
• W20133596 hasAuthorship W20133596A5069205057 @default.
• W20133596 hasConcept C10138342 @default.
• W20133596 hasConcept C108713360 @default.
• W20133596 hasConcept C144133560 @default.
• W20133596 hasConcept C159390177 @default.
• W20133596 hasConcept C162324750 @default.
• W20133596 hasConcept C162853370 @default.
• W20133596 hasConcept C175444787 @default.
• W20133596 hasConcept C2606647 @default.
• W20133596 hasConcept C2780821815 @default.
• W20133596 hasConcept C29122968 @default.
• W20133596 hasConcept C39432304 @default.
• W20133596 hasConceptScore W20133596C10138342 @default.
• W20133596 hasConceptScore W20133596C108713360 @default.
• W20133596 hasConceptScore W20133596C144133560 @default.
• W20133596 hasConceptScore W20133596C159390177 @default.
• W20133596 hasConceptScore W20133596C162324750 @default.
• W20133596 hasConceptScore W20133596C162853370 @default.
• W20133596 hasConceptScore W20133596C175444787 @default.
• W20133596 hasConceptScore W20133596C2606647 @default.
• W20133596 hasConceptScore W20133596C2780821815 @default.
• W20133596 hasConceptScore W20133596C29122968 @default.
• W20133596 hasConceptScore W20133596C39432304 @default.
• W20133596 hasIssue "1" @default.
• W20133596 hasLocation W201335961 @default.
• W20133596 hasOpenAccess W20133596 @default.
• W20133596 hasPrimaryLocation W201335961 @default.
• W20133596 hasRelatedWork W116525850 @default.
• W20133596 hasRelatedWork W2317812275 @default.
• W20133596 hasRelatedWork W2325223380 @default.
• W20133596 hasRelatedWork W2339229546 @default.
• W20133596 hasRelatedWork W2460993099 @default.
• W20133596 hasRelatedWork W252591539 @default.
• W20133596 hasRelatedWork W258284920 @default.
• W20133596 hasRelatedWork W2590340513 @default.
• W20133596 hasRelatedWork W259119888 @default.
• W20133596 hasRelatedWork W2601292468 @default.
• W20133596 hasRelatedWork W2613200401 @default.
• W20133596 hasRelatedWork W2773774269 @default.
• W20133596 hasRelatedWork W2782976173 @default.
• W20133596 hasRelatedWork W2993267916 @default.
• W20133596 hasRelatedWork W3164548878 @default.
• W20133596 hasRelatedWork W345151893 @default.
• W20133596 hasRelatedWork W37218317 @default.
• W20133596 hasRelatedWork W56352409 @default.
• W20133596 hasRelatedWork W93058862 @default.
• W20133596 hasRelatedWork W98098182 @default.
• W20133596 hasVolume "26" @default.
• W20133596 isParatext "false" @default.
• W20133596 isRetracted "false" @default.
• W20133596 magId "20133596" @default.
• W20133596 workType "article" @default.