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- W2013640384 abstract "This paper offers an indepth analysis of a second-generation destination specializing in sun and sand mass tourism: Benidorm, Spain. Contrary to the view of many researchers, it is argued that such destinations need not inevitably decline and can in fact continue to be competitive. The persistence of this sun and sand mass tourism model is shown empirically through an analysis of its evolution and competitive situation. The paper offers suggestions about the strategies Benidorm hotels should adopt if they wish to maintain and improve competitiveness at this destination. Compétitivité dans le tourisme de masse. La présente étude analyse en profondeur le secteur hôtelier d’une destination touristique de deuxième génération spécialisée dans le modèle de tourisme de masse “soleil et plage”, Benidorm. Nous avons argumenté, contrairement aux affirmations de beaucoup de chercheurs, que ces destinations ne sont pas forcément menées à une situation de déclin, mais elles peuvent rester concurrentielles. Dans la présente étude, la continuité du modèle de tourisme de masse “soleil et plage” est prouvée empiriquement en analysant son évolution et sa situation concurrentielle. En autre, nous avons suggéré le comportement à adopter par les hôtels afin de maintenir et améliorer la compétitivité de cette destination." @default.
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- W2013640384 date "2007-07-01" @default.
- W2013640384 modified "2023-10-03" @default.
- W2013640384 title "Competitiveness in mass tourism" @default.
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- W2013640384 doi "https://doi.org/10.1016/j.annals.2007.03.010" @default.
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