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- W2014005151 abstract "A principal challenge confronting the senior marketing team in B2B firms is how to ensure that the marketing strategies they develop are implemented effectively. The literature indicates that mid-level marketing managers' perceptions of the procedural justice within the firm may be critical in this respect. However, there has been little empirical research on this issue. The authors develop and test a conceptual model of the key drivers and consequences of marketing managers' procedural justice perceptions. The findings show that if mid-level marketing managers trust their senior marketing colleagues and simultaneously operate within moderately organic structures, then procedural justice will thrive. A consequence of this is more effective implementation of marketing strategy which, in turn, leads to increased market performance." @default.
- W2014005151 created "2016-06-24" @default.
- W2014005151 creator A5045197791 @default.
- W2014005151 creator A5049771910 @default.
- W2014005151 creator A5064559127 @default.
- W2014005151 date "2010-04-01" @default.
- W2014005151 modified "2023-09-23" @default.
- W2014005151 title "Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firms" @default.
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- W2014005151 doi "https://doi.org/10.1016/j.indmarman.2008.10.002" @default.
- W2014005151 hasPublicationYear "2010" @default.
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