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- W2014789663 abstract "Abstract The study is in an attempt to detect overseas British holidaymaker segments based on personal values. A data collected from 305 overseas British travelers are analyzed in the study. With a hierarchical cluster analysis, two clusters of mutually exclusive group are emerged. Subsequently, a K-means cluster analysis is further deployed to divide the samples into two distinct segments. The first segment is labeled as Agenda Achievers while the second as Relationship Seekers. In the conclusion, various marketing implications are rendered; additionally, the limitations of the study and further research avenues are acknowledged." @default.
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- W2014789663 date "2001-06-01" @default.
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- W2014789663 title "Segmenting Overseas British Holidaymakers by Personal Values" @default.
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- W2014789663 doi "https://doi.org/10.1300/j150v09n03_02" @default.
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