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- W2014920298 abstract "The orienting response, a notion derived by psychologists using physiological measures, provides a possible link between GSR and such important, communication effects as memory, learning and social influence. A Finn has demonstrated a way in which GSR may provide insights into the influence wielded by a film as it is being shown. There are important implications for research in such diverse fields as advertising, education, and public relations." @default.
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- W2014920298 title "Old time GSR and a new approach to the analysis of public communication" @default.
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- W2014920298 doi "https://doi.org/10.1080/00335637309383153" @default.
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