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• W2014983036 abstract "Purpose – The aim of this paper is to provide a multifaceted exploration of the motives and success factors of a magazine web site.Design/methodology/approach – The paper presents an explorative single case study of a Finnish magazine web site. The analysis is based on triangulated data (semi‐structured interviews, observation, statistics, and documents provided by the magazine publisher).Findings – The case illustrates that a magazine web site supports all the three functions (editorial, circulation, and advertising) that are vital to a magazine's success. Moreover, virtual community activities seem to have enhanced customer loyalty and added a more lifelike dimension to the magazine concept.Practical implications – Media managers should look at internet presence from a more multifaceted perspective rather than merely focus on the revenue streams. Operating online services should be valued and exploited alongside the development of the print product.Originality/value – The value of this research lies in ..." @default.
• W2014983036 created "2016-06-24" @default.
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• W2014983036 date "2008-04-25" @default.
• W2014983036 modified "2023-09-26" @default.
• W2014983036 title "Exploring a successful magazine web site" @default.
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• W2014983036 doi "https://doi.org/10.1108/01409170810865181" @default.
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