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- W2015003485 abstract "Abstract Mental orientations characterising a consumer's approach to making choices – in short, consumer decision styles – have attracted considerable interest from researchers and practitioners for their value in predicting purchasing behaviour. As a result, they play a key role for marketing activities such as market segmentation, positioning, and tailoring marketing strategies. To contribute to an internationally valid and reliable research instrument, this paper tests a well-documented and accepted research instrument, the Consumer Styles Inventory in another country context and, for the first time, with a sample (n = 225) representative of the general population. Results indicate that some dimensions seem to be universal, while national idiosyncrasies emerged as well." @default.
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- W2015003485 date "2010-10-05" @default.
- W2015003485 modified "2023-10-18" @default.
- W2015003485 title "A comparative examination of consumer decision styles in Austria" @default.
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- W2015003485 doi "https://doi.org/10.1080/0267257x.2010.508974" @default.
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