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- W2015233145 abstract "We consider prediction-model evaluation in the context of marketing-campaign planning. In order to evaluate and compare models with specific campaign objectives in mind, we need to concentrate our attention on the appropriate evaluation-criteria. These should portray the model's ability to score accurately and to identify the relevant target population. In this paper we discuss some applicable model-evaluation and selection criteria, their relevance for campaign planning, their robustness under changing population distributions, and their employment when constructing confidence intervals. We illustrate our results with a case study based on our experience from several projects." @default.
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- W2015233145 date "2001-08-26" @default.
- W2015233145 modified "2023-10-02" @default.
- W2015233145 title "Evaluation of prediction models for marketing campaigns" @default.
- W2015233145 cites W3106889297 @default.
- W2015233145 doi "https://doi.org/10.1145/502512.502581" @default.
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