Matches in SemOpenAlex for { <https://semopenalex.org/work/W2015235007> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W2015235007 endingPage "15" @default.
- W2015235007 startingPage "9" @default.
- W2015235007 abstract "A total of 397 subjects participated in five experiments that investigated the effect of pictures on cued recall of words representing brand labels. Three experiments replicated previous reports that recall of brand names was improved when they were accompanied by separate or by interactive pictures. However, when the drawings corresponding to the brand and product names were more clearly separated, recall was poorer than with interactive pictures, and fell to the level with names alone. In the last two experiments, the advantage of interactive pictures was also found with lower imagery nouns, and with both intentional and incidental learning instructions. It was concluded that print advertisers should utilise interactive pictures whenever possible." @default.
- W2015235007 created "2016-06-24" @default.
- W2015235007 creator A5015469840 @default.
- W2015235007 creator A5021157907 @default.
- W2015235007 creator A5062556994 @default.
- W2015235007 creator A5080325376 @default.
- W2015235007 date "1993-04-01" @default.
- W2015235007 modified "2023-09-26" @default.
- W2015235007 title "Effects of pictorial interaction on recall of brand names and lower imagery nouns" @default.
- W2015235007 cites W1965003234 @default.
- W2015235007 cites W1965874259 @default.
- W2015235007 cites W1966153205 @default.
- W2015235007 cites W1968374079 @default.
- W2015235007 cites W1968500330 @default.
- W2015235007 cites W1972123062 @default.
- W2015235007 cites W1981143732 @default.
- W2015235007 cites W1983399568 @default.
- W2015235007 cites W1992191733 @default.
- W2015235007 cites W2022493077 @default.
- W2015235007 cites W2026420334 @default.
- W2015235007 cites W2026629104 @default.
- W2015235007 cites W2069284228 @default.
- W2015235007 cites W2071783061 @default.
- W2015235007 cites W2094397191 @default.
- W2015235007 cites W2113289010 @default.
- W2015235007 cites W2125292601 @default.
- W2015235007 cites W2143299957 @default.
- W2015235007 cites W2167338502 @default.
- W2015235007 cites W2333092176 @default.
- W2015235007 doi "https://doi.org/10.1080/00049539308259113" @default.
- W2015235007 hasPublicationYear "1993" @default.
- W2015235007 type Work @default.
- W2015235007 sameAs 2015235007 @default.
- W2015235007 citedByCount "3" @default.
- W2015235007 countsByYear W20152350072019 @default.
- W2015235007 crossrefType "journal-article" @default.
- W2015235007 hasAuthorship W2015235007A5015469840 @default.
- W2015235007 hasAuthorship W2015235007A5021157907 @default.
- W2015235007 hasAuthorship W2015235007A5062556994 @default.
- W2015235007 hasAuthorship W2015235007A5080325376 @default.
- W2015235007 hasConcept C100660578 @default.
- W2015235007 hasConcept C112698675 @default.
- W2015235007 hasConcept C121934690 @default.
- W2015235007 hasConcept C138885662 @default.
- W2015235007 hasConcept C144133560 @default.
- W2015235007 hasConcept C15744967 @default.
- W2015235007 hasConcept C180747234 @default.
- W2015235007 hasConcept C2992181568 @default.
- W2015235007 hasConcept C3018518400 @default.
- W2015235007 hasConcept C36668950 @default.
- W2015235007 hasConcept C41895202 @default.
- W2015235007 hasConceptScore W2015235007C100660578 @default.
- W2015235007 hasConceptScore W2015235007C112698675 @default.
- W2015235007 hasConceptScore W2015235007C121934690 @default.
- W2015235007 hasConceptScore W2015235007C138885662 @default.
- W2015235007 hasConceptScore W2015235007C144133560 @default.
- W2015235007 hasConceptScore W2015235007C15744967 @default.
- W2015235007 hasConceptScore W2015235007C180747234 @default.
- W2015235007 hasConceptScore W2015235007C2992181568 @default.
- W2015235007 hasConceptScore W2015235007C3018518400 @default.
- W2015235007 hasConceptScore W2015235007C36668950 @default.
- W2015235007 hasConceptScore W2015235007C41895202 @default.
- W2015235007 hasIssue "1" @default.
- W2015235007 hasLocation W20152350071 @default.
- W2015235007 hasOpenAccess W2015235007 @default.
- W2015235007 hasPrimaryLocation W20152350071 @default.
- W2015235007 hasRelatedWork W1965922197 @default.
- W2015235007 hasRelatedWork W1968820145 @default.
- W2015235007 hasRelatedWork W1974267310 @default.
- W2015235007 hasRelatedWork W1994141678 @default.
- W2015235007 hasRelatedWork W2001892852 @default.
- W2015235007 hasRelatedWork W2026081164 @default.
- W2015235007 hasRelatedWork W2044806958 @default.
- W2015235007 hasRelatedWork W2051726232 @default.
- W2015235007 hasRelatedWork W2436524449 @default.
- W2015235007 hasRelatedWork W3191292766 @default.
- W2015235007 hasVolume "45" @default.
- W2015235007 isParatext "false" @default.
- W2015235007 isRetracted "false" @default.
- W2015235007 magId "2015235007" @default.
- W2015235007 workType "article" @default.