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- W2015372918 abstract "Message banners attached to stair risers produced a significant increase in pedestrian stair use, exceeding effects previously reported for conventional posters. Multiple instances of the same message banner, however, were as effective as banners featuring different messages. Therefore, greater visibility, rather than message variety, appears to account for the superiority of the banner format. Our findings indicate the feasibility of simple stair-use promotion campaigns based around the repetition of a single message." @default.
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- W2015372918 date "2005-09-01" @default.
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- W2015372918 title "Promoting Stair Use: Single Versus Multiple Stair-Riser Messages" @default.
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- W2015372918 doi "https://doi.org/10.2105/ajph.2004.046235" @default.
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