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- W2015518921 abstract "A quasi-game theory approach to market-entry pricing is taken for a product class where price is the only indicator of quality. The model is based on certain hypotheses regarding individual customer behavior, which is then aggregated to find demand for a product given its price. Using game theoretic thinking and assumptions about brand behavior, optimal pricing policies are derived." @default.
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- W2015518921 modified "2023-09-26" @default.
- W2015518921 title "A Quasi-Game Theory Approach to Pricing" @default.
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- W2015518921 doi "https://doi.org/10.1287/mnsc.18.5.110" @default.
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