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- W2015657629 abstract "A RECENT trend in Asian cellphone marketing has seen innovative start-ups bypass retailers and offer their wares on a web-only, pre-order and limited-volume basis. The strategy has worked well for Xiaomi and its Mi range of smartphones. The firm has built a cult following to rival Apple's in China and begun to figure on 'cool tech' radar elsewhere. Enter OnePlus. This Hong Kong and Shenzhen-based manufacturer has taken the highly constrained approach to supply and demand a step further with remarkable results. Among Android followers worldwide, its launch OnePlus One handset (not to be confused with HTC's recent One smartphone) has established itself as a 'must have' from a standing start earlier this year." @default.
- W2015657629 created "2016-06-24" @default.
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- W2015657629 date "2014-10-01" @default.
- W2015657629 modified "2023-09-27" @default.
- W2015657629 title "The Teardown: OnePlus One" @default.
- W2015657629 doi "https://doi.org/10.1049/et.2014.0932" @default.
- W2015657629 hasPublicationYear "2014" @default.
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