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- W2015763174 endingPage "2556" @default.
- W2015763174 startingPage "2556" @default.
- W2015763174 abstract "To the Editor.— Magazines and newspapers are now advertising a new type of cigarette pack, a 25s pack, instead of the traditional pack of 20 cigarettes. This new marketing concept is smokers who prefer the convenience of five more cigarettes per pack. If the 25s pack is accepted by the consumer and widely marketed by the industry, smoking risk will have to be calculated in terms of both old pack-years and new pack-years. Particularly disturbing is that individuals who buy their cigarettes in the 25s pack and continue to smoke a pack a day will be increasing their cigarette consumption by 25%. The marketing ploy of convenience for the customer appears to be a more obvious attempt to increase per capita consumption and thus sales of cigarettes. In fact, one tobacco company, in introducing nationwide distribution of their 25s pack cigarette, predicts annual sales of more than $185 million" @default.
- W2015763174 created "2016-06-24" @default.
- W2015763174 creator A5044085011 @default.
- W2015763174 date "1985-11-08" @default.
- W2015763174 modified "2023-09-25" @default.
- W2015763174 title "A Pack Is Not a 'Pack' Is Not a Pack" @default.
- W2015763174 doi "https://doi.org/10.1001/jama.1985.03360180054016" @default.
- W2015763174 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/4057462" @default.
- W2015763174 hasPublicationYear "1985" @default.
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