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- W2015854114 abstract "Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and information sources prospective students use when exploring their options after school. The paper emphasizes the complexity of the decision-making processes of freshmen and reveals three gaps in the German student recruitment research literature. The development of a German university choice model, an increased application of explorative research methodologies, and the consideration of additional aspects possibly impacting the college choice could help to refine German research approaches." @default.
- W2015854114 created "2016-06-24" @default.
- W2015854114 creator A5044313381 @default.
- W2015854114 date "2012-12-01" @default.
- W2015854114 modified "2023-10-16" @default.
- W2015854114 title "Students' choice of universities in Germany: structure, factors and information sources used" @default.
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- W2015854114 doi "https://doi.org/10.1080/08841241.2012.737870" @default.
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